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Modern Banking, Modern Trust: How Rebranding Helps Banks Stay Relevant

The Banking Identity Shift From Wells Fargo’s refreshed logo to Ally Bank’s bold purple pivot, financial institutions around the world are reshaping how they look, sound, and behave. The reason? Trust—and survival. As customer expectations evolve and fintech competition surges, traditional banks are finding that rebranding is not just aesthetic polish; it’s a strategic reintroduction of purpose and relevance in a post-digital economy.Key Takeaways Banks are rebranding to stay relevant, attract younger